Mathematical precision of origami art with the fashion conscious wit were the most inspiring factors among others that enabled 132 5. ISSEY MIYAKE to win an  “Oscar”  in the fashion category of Design of the Year 2012. The event was held on 23rd of April, 2012 in Design Museum in London.  With the high-grade fellows including Sara Burton from Alexander McQueen, Phebe Philo from Celine or young designer Mary Katrantzou, Issey Miyake conquered the hearts beating renowned wedding gown of the Duchess Kate along with the sensational exhibition “Alexander McQueen: Savage Beauty” with his eco-friendly approach of fashion-forward concept merging traditional Japanese art and sartorial aesthetics at the high-fashion rate.

The awarded design of 132 5. ISSEY MIYAKE was created by Issey Miyake and Reality Lab team – revolutionary collaboration aiming at innovative approach into the face of fashion with the core of experimental wearability. Following the dimensional inclinations of Issey Miyake‘s brand, the model is enhanced by the mathematical algorithms creating a great diversity of three-dimensional shapes. The groundbreaking idea transforms flat geometry pieces into the artful apparel. What is more, the 132 5. ISSEY MIYAKE line has a very strong base for environmental protection thanks to the use of extraordinary yet generally acknowledged material – recycled PET products. As a new challenge, the line will definitely stand for creative innovations with the motto of “Regeneration and Re-creation” and the infinite aspiration to design “clothes that bring joy and happiness to wearers” <source>.

As one of the admirers of Issey Miyake’s signature I would like to congratulate this well-deserved award :). 

MagdaLena

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YouTube Video is the courtesy of Issey Miyake Press Office in London